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Course
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Description
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Data analytics for managers
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Be an intelligent consumer of data by distinguishing good analytics from bad analytics and learn data analytic techniques that will allow you to meaningfully describe your data and build predictive models.
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Economics for digital business
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To introduce basic economic concepts of practical value in business life.
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Data and decisions
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Develop your critical thinking, analysis and creativity skills, with particular focus on the application of quantitative frameworks to specific business settings such as marketing, finance, and human resources.
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Ethics and responsibility
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The course addresses selected ethical and sustainability implications of managerial decision-making – challenges typically arising as soon as conflicting interest of different stakeholders are involved – to understand how great organizations can successfully manage to create value and benefit for multiple stakeholders simultaneously.
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People, teams and organizations
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Application of a body of knowledge related to individual and collective behaviors in organizations, as well as to organizational systems that affect these behaviors, for analysis of managerial options and choices.
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Marketing and sales in a digital world
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Develop an understanding of key concepts and decision areas in marketing and sales.
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Operations management
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The course gives a comprehensive overview on creating value through operational excellence. This entails designing and managing the operational processes to support the value proposition, and to seamlessly match customer demand with supply.
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Financial accounting
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Learn to speak the “language of business” to understand how financial performance is analyzed, forecasted, and used to manage decisions and interactions involving financials more effectively.
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Entrepreneurial strategy
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Build a toolkit of strategy tools and frameworks and communicate about strategy using strategy "language".
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Customer analytics in the digital age
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The course helps you understand and segment customers through the use of advanced quantitative methods.
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Financial management
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Learn how to apply the techniques of compounding and discounting, the capital asset pricing model, techniques for valuing securities and pricing risk, as well as capital budgeting, etc., to complex corporate situations, and how to identify and isolate the necessary critical information.
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New business creation (entrepreneurship)
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Develop your ability to apply knowledge, frameworks and techniques from many disciplines, such as marketing and finance, to the context of going from idea to company.
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Agile leadership
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Define and discuss agility and ambidexterity at individual, relational, and organizational levels.
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The human factor of innovation
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The management of innovation has often centered on company-internal aspects of this process, such as motivating scientists and engineers and creating effective collaborations between such specialized people, and with even external partners. This course addresses selected management challenges and opportunities presented by technological innovation.
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Customer centricity
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This advanced marketing course uses case studies to learn approaches to providing great customer experience at the point of sale and after the sale for competitive advantage.
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Matchmakers in the digital economy
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Achieve a sophisticated understanding of what makes multi-sided platforms in technology-intensive businesses (also known as "matchmakers", such as eBay, amazon, Uber, Spotify) distinctive with respect to their business models, pricing and investment strategies.
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Embracing Technological Change
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Familiarize yourself with techniques to leverage data for insights that drive innovation.
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Global Week
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The program includes a (optional, some at additional cost) week-long module abroad as part of the Global Network for Advanced Management (GNAM) Network Weeks. Credits earned on international modules can be used to substitute other courses. Places on international modules are limited. Availability is not guaranteed for all participants.
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